There is an information epidemic, making it harder than ever to not only stick to your own thing, but ACTUALLY DO your own thing.
The war for your attention is being played much more seriously because everyone is aware of how important it is to mine it — to live a good life.
But very few think of how to restore the same good life to those whose attention they capture.
This “good life” starts with a heavy cost, especially for people who saw the transition from minding your business to now minding everyone’s business.
Those born before 2000s saw how Apple, IBM, and big tech that started small changed everything for the world we know to be more connected than ever.
This connection was a milestone and a much-needed innovation for humanity. But within 2-3 decades, we’ve gone from basic computers to playing PAC-Man to relying on silicon for our very survival.
Now, having AI in our very work threatens to take our “jobs”.
Fast forward to today, what started with entertainment, innovation, and connection has evolved into a cacophony.
What started as innovation to connect us—big tech and AI—has now fractured into a noise-driven world, where creators and consumers grapple for attention.
Society is relying on old education systems, work structures like the 40 hour or more work-week and those creators who break free coach others.
This is the creator economy, and it’s only going to get noisier.
When I studied data science and Machine Learning, I firsthand experienced the value of analyzing gigabytes of data.
It was mind boggling to me how algorithms can not only clean data, but scrape, mine, recognize, find patterns, and predict with powerful confidence.
“Data is the new oil” – was the catchphrase of the industry back then.
Now we’re in the creator economy either as creators or consumers, and this holds much more value.
Except today, attention is the new oil.
How do you get attention? Showing off what you have, or what you’re interested in. AKA your ideas. Ideas first, persuasion later.
The showing off part to catch your attention leads nowhere except mental health and self-esteem issues, because of which most social media today is harmful when not used consciously, if not anything else.
Doctor Andrew Huberman has you covered there, on protecting your sanity and regaining control of your focus. As Dr. Andrew Huberman says:
“Our ability to focus is not infinite—it’s a resource we must train and protect.”
Ideas are the new oil: Why finding yours is crucial
Yet no one out there is addressing this deeper issue, because most people are too busy talking to pause and reflect.
Your digital life affects you more profoundly than your brain can process in real-time, but you feel the effects later when you try to:
→ Rest: Your mind feels restless, bombarded with endless thoughts. The classic adulthood overload of “there’s always something to do”.
→ Go about your day: Productivity turns into mental fatigue as you juggle the noise.
→ Earn an income aligned with your vision: It’s harder to focus on what matters when you’re constantly comparing, scrolling, or consuming.
It’s not about sheer self-control—it’s about designing a digital environment that supports your focus, not fractures it. This isn’t just minimalism for your desk; it’s minimalism for your mind.
The problem goes both ways—information in and information out. Every ping, scroll, or video you consume is part of the noise you’re letting in. Every anxious thought, unnecessary response, or reactive decision is noise going out.
And here’s the reality: it’s only going to get louder.
Digital noise is everything from your IMs, social media, YouTube recommendations, gaming, streaming, and even the constant self-talk about “doing more.” It’s a never-ending cacophony of input and output. Does it ring an analogue bell in your mind?
You’ve heard it all before—quit social media, limit screen time, reduce distractions.
Andrew Huberman’s research, doom-filled documentaries, and countless “digital detox” guides ring the same analogue bell. But here’s the big question:
Does it work for you?
Do you need to shout to be heard, perform to stand out, or constantly improve to keep up?
The more noise we consume, the harder it is to create. Your brain doesn’t just process it—it reacts, leading to fatigue, self-doubt, and the constant urge to do more.
It’s not just social media that’s overwhelming you—it’s your inner critic amplifying the noise.
We blame dopamine, our biology, or the external world for the chaos day in and day out. But the problem isn’t just the noise itself.
The problem is we’ve normalized the noise, letting it take up so much space in our lives that there’s no room left to simply be.
And the worst part? All this information you’re consuming doesn’t stay quiet. It demands an outlet—conversation, complaints, or endless venting about the very thing draining you.
So that you’re in a balanced state when you’re creative instead of a state where you feel like you “should” be a certain way.
Information Metabolism: The solution to mental obesity
First, I want you to look around you for this – How many books, courses, video games, Netflix, and YouTube “Watch Later’s” have you piled up?
It may just be ideas to write down or get out there, hiding in your subconscious somewhere.
This won’t be the same for everyone, but I’m going to take a wild guess and say it’s more than a single piece to be read or consumed across each media form I mentioned.
So journaling and gratitude, great for this – classic, and nothing beats this. Best way to tune your information stream is to simply write it down.
How about showing up as your best self? Can the act of showing up shadow your version of yourself, which is looking for safety or approval?
I look at information metabolism as a three-pronged approach.
Just as energy metabolism revolves around food, drink, and stress, among other possible factors.
- Show up: This is an idea for you to show up as your best self. You want to show up not just to be a part of the world but to let out your best self. Humans are social beings, but now we’re told to show up as something different than ourselves to catch attention. Two ways to show up:
- In lack: You do what everyone else is doing because you want something that everyone else wants.
- In alignment: I’m going to assume that my audience here is aware of Maslow’s Hierarchy of Needs. You simply move in alignment of what you need in your table of Hierarchy. In this one you’re not chasing “just money”, but fulfillment, visibility, personal satisfaction and self actualization.
- Catch up: Catch up – this is one of the needs of humans to be social and catch up with others. But in so much noise, when people are showing up to sell this part, it becomes a bit challenging because :
- Most people don’t have the time, interest or willingness these days because of adulthood + other things like entrepreneurship/creator aspirations in the mix.
- Venting: Sometimes all we need is a good vent, and speaking from experience, it’s good to limit this to 1-2 close people but not social media. View this as catching up with the parts of you that need to be let out to regain balance.
- Look up: Authority building, mentorship, coaching. We look up to do all of these and also to catch up with those we look up to. Their ideas, visions, and updates are so attractive because they serve humans’ need to want to be like them.
As a creator simply executing these can help with a ton of clarity, and something I’m gonna be focusing on helping everyone with.
Scrollers vs Stoppers: How and why to stop for attention?
It’s no use complaining about generic posts, but this image sums up everything wrong about most social media with a broad and disconnected audience.
LinkedIn, Medium, and Threads/BlueSky are looking good in my eyes for now because they feel more connected, even though LinkedIn is going down the same road as the image above, with more people looking to be marketers than ever before.
The argument to show up on social for ideas is a solid one, because most of my own ideas and any ideas you’re listening to from authoritative people you follow…
…may not be 100% original but synthesized, remixed and catalyzed from earlier knowledge into something new.
Most people (me included) use introversion or perfection as as a reason/validated excuse to not show up on socials.
That said, no one needs to be on socials, because it ultimately comes down to your personality type how you maintain your creative balance.
Now, after years of upskilling and finding it challenging to find my own, I’ve realized that the more noise we consume, the harder it is to create. Your brain doesn’t just process it—it reacts, leading to fatigue, self-doubt, and the constant urge to do more. I’ve realized I needed that clarity, experience, and going through the pains and challenges to find a solution with which to move forward.
The next logical step is to add value en masse via socials with short and long forms you’re reading right now.
Social media algorithms reward the loudest, but the deepest connections come from pausing to reflect. Instead of scrolling, create content that stops people—content that speaks to their deeper needs.
Saturated markets: Your unique voice is your differentiator
Every time something soars in popularity that leads people to either good health, wealth, or relationships, most flock to that idea, because that’s how humans are built.
We all need the same things, but we do not all need the same type of things.
That’s where you find your grip to stick to the difference that you have. When most people go zig, you can make a difference and stick to it as something to lead others to.
The “why” is your voice and personality, the “how” is your reason for being that way, your methods, and “who you help” is your target.
Example to differentiate yourself here:
I help service providers stand out in a saturated market, by coaching them to find better ways of starting their day because that’s how I gain my balance in life.
This is just an example of the above differentiator, and you can go as deep as you like. But mind you – it has to be a real problem, that you’ve researched into after going through yourself.
Because when you solve your own problems and teach the same to others, that’s how you gain authority, connection and everything else to stay nomadic in the long run.
But here’s the thing, like I said in the last newsletter, finding your unique anglee isn’t enough. It’s a great point to get started with, but difficult to stick to when everyone is doing the same thing.
No pattern interrupt, no difference, means no clarity. Most people go into business or become creators trying to emulate someone else, but lose their own voice along the way.
If any concept I bring up, any image, idea or branding piece I or you bring up gains popularity, chances are most people will start to imitate it, because any idea that catches on fire is often wired into our brain as an object of desire.
This desire is again linked to financial security, fame, or anything else, but rarely ever linked to true happiness and a differentiator for you.
To stand out, focus less on what’s trending and more on the problems you’ve solved. Your lived experiences are your clearest differentiators. (algorithmic content or copied content can never predict your day to day or internal struggles)
Nomadism: Do what you want for whom you want
As per Reddit, a digital nomad is someone who uses technology to work remotely and leads an independent lifestyle.
I got into this concept in my early teens thanks to some bloggers and influencers.
For me, it started as a way to escape the monotony of conventional life. Over time, though, it became something more—a path to rediscovering what truly matters: freedom to create, space to think, and clarity to act. I realized over these last 3+ years of a learning struggle that the end game is to be an authentic creator.
At its core, nomadism isn’t just about traveling or working remotely—it’s about reclaiming control over your time and priorities.
Nomadism teaches you that life isn’t about fitting into a mold; it’s about breaking free from it. It’s not just physical movement—it’s mental liberation, a rebellion against the noise that keeps us tethered to routines we didn’t choose.
It’s the quiet, deliberate act of asking yourself: Who am I doing this for? What am I creating? And am I truly showing up as my best self?
The greatest act of rebellion is quiet—pausing, creating, and showing up authentically. Attention may be the new oil, but clarity is your gold that lasts.
With all this, I will return with more content, authenticity and value to deliver soon, be myself more in this upcoming year.
Because in the end, living with yourself is the best skill to muster, and the last resort of your mind to stay in solace in.